TiE Chennai — Fostering Entrepreneurship
Pull–Push Matrix
Diagnostic Portal
A diagnostic by TiE Chennai

Where does your business sit on the Pull–Push Matrix?

Map your strength on demand creation (Pull) and demand conversion (Push) and get a personalised action plan to move to the Magnet quadrant.

Take the Paid Assessment Take the Stall Assessment

Paid: 20 questions, ~10 minutes. Stall: 10 questions, ~5 minutes. No login required.

Diagnose

Answer a focused questionnaire on your demand creation and demand conversion practices.

Locate

See exactly where you sit on the four-quadrant Pull–Push Matrix.

Act

Take away specific, prioritised actions to move toward the Magnet quadrant.